Localoids

Client Ladbrokes Coral     

My Role  UI  Designer , Brand Designer   

Year 2015

Localoids is a community of travellers and locals who share culture, language, skills and knowledge. We connect and meet up around interests, and help each other with anything. It could be a local helping a traveller with local advice and experiences together, while a travellers helps a local with practicing their language, or their skills and knowledge. 

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As a freelance visual designer my role was to create a first MVP very intuitive and visually very strong. Translate the wireframes into layouts, journeys, patterns...

Working alongside UX, marketers, BA, we worked together to create a new fresh and extremely mobile friendly product.

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I worked alongside UX designers helping to create user journeys, prototypes, personas...

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Cards were the core of the project. Everything was based on cards and this way we could scale the project and make it completely responsive.

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Brand, Fonts, Colours, I was responsible for every detail. Marketers assisted me to create a new , fresh and young style. An application not just for young people but for everybody who want to travel in a different way.

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Thanks for watching !